Nobody likes filling in forms. Whether on-line or off-line, they’re a chore.
There’s no getting around them in web design though; they’re the main way users interact with your site: registrations, lost password recoveries, contact pages, submissions – the list goes on.
Taking a little bit of extra time and effort to actually make your forms intuitively usable, friendly and stylishly presented instantly raises the overall design profile of your pages.
You’ve got a slight advantage as a developer here as well.
Many designers instinctively shy away from the technical side of implementing forms, but it should be relatively trivial compared to some of the other problems you’re used to wrestling with daily.